Monday, April 09, 2012

CNN Guest: Having Palin On Today Show Cheapens NBC News Journalistic Brand More Than Edited Zimmerman Tape

NBC...Journalistic? Haven't seen those two in same sentence in decades!

“It showed how frightened they [NBC] are by the move that GMA is making on them, number one. I also think the fact that GMA and ABC said, ‘Hey, we can throw Couric out here occasionally,’ scared them and rattled them. But more importantly, bringing Sarah Palin on that show, even if it got you a little ratings bump for the day she was on and it deflected some attention from Katie Couric, was another case of Today cheapening the journalistic brand of NBC News, which runs that show.” - David Zurawik

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