Monday, May 04, 2009

Seeking to Save the Planet, With a Thesaurus - NYTimes.com

By JOHN M. BRODER -- Published: May 1, 2009

WASHINGTON — The problem with global warming, some environmentalists believe, is “global warming.

The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington."

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