Thursday, March 29, 2012
Limbaugh sees heat over comments turn down to a simmer.......
I knew this to be true because I watched behind the scenes to see what advertisers where running with their tails between their legs. I have left those companies ( many of which I'd done business with for years ) and sent messages on to others regarding their politically correct nonsense. The pendulum swings both ways. However....would you know this from the Drive By media's hysterical headlines?
Limbaugh’s advertising losses may have been less than media accounts suggested. While more than 100 advertisers told Premiere that they didn’t want to be associated with “controversial” radio programs of any kind in the wake of the flap, some of these companies weren’t regular Limbaugh sponsors in the first place.
Carusone said most of the advertiser exodus over the past month appeared to be among companies whose ads aired only in regional or local markets, he said.
Limbaugh’s advertising losses may have been less than media accounts suggested. While more than 100 advertisers told Premiere that they didn’t want to be associated with “controversial” radio programs of any kind in the wake of the flap, some of these companies weren’t regular Limbaugh sponsors in the first place.
Carusone said most of the advertiser exodus over the past month appeared to be among companies whose ads aired only in regional or local markets, he said.
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